DigiThera Insights

Feature length articles on digital health, startups, health behaviour and the London startup landscape

DigiThera Insights is a place for us to share our story, as a small but ambitious healthtech startup. Our aim is to write interesting and thought provoking feature length articles covering digital health, behavioural psychology and the healthcare startup landscape in London. We’ll share the highs and lows (methods, strategy, challenges and mistakes) while we develop, launch and grow our first product (Quit Genius). Who knows, hopefully we’ll actually help or inspire someone along the way!

We love feedback, so if you want to tell us how good/bad an article is, or would like to write a guest piece, get in touch.


The Mobile Health Paradox: Why Data Isn’t Nearly Enough

Yusuf Sherwani | 11th January 16 | Digital Health

Across most developed economies, healthcare costs are now rising faster than inflation. In the UK, the NHS faces an estimated funding gap of £30 billion by 2020. In the US, the situation looks bleaker, with total annual healthcare spending surpassing $3.8 trillion, representing an astonishing 17.4% of the country’s total GDP…

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